Over the past 18 months, we’ve watched the display industry go through some interesting disruption. Immersive digital-display technologies are fast becoming one of the most critical platforms for forging a stronger bridge between the physical and the digital spaces. Now that humans can easily socialize, shop and play across the digital and physical worlds using their mobile phones, a precedent has been established: It should be this way for everything we experience in our daily lives. Consumer behaviors are changing at an unprecedented rate-and not just because of the novel coronavirus (COVID-19.) Today’s consumer expectations are in a state of flux, continually being reshaped by the retail technology that enables convenient, personalized experiences driven from our mobile devices. How can immersive display technologies help forge a stronger bridge between physical and digital spaces?Īs we look at digital signage, public displays, point-of-sale (POS) experiences and other immersive-experience technologies, it becomes clear we’re at a tipping point.
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January 2023
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